How to apply liquid foundation

To Wear Or Not To Wear?

Foundation is one of the most important steps of makeup application (after my Beauty Ammo Kit – more on that in a bit). Getting the color right is crucial. If you are trusting the wrong lighting, wrong salesperson, or wrong formula, there is a lot of room for error. In my 20 years of custom blending foundations, here is what I’ve found:

Many formulas are too yellow. One way to correct this is add a small amount of fuchsia toner to a foundation. Ideally, you want an equal amount of pink and yellow in your skin, and I often have to “de-orange” women’s foundation.

Most women don’t want to look too pale, and there can be added issues like rosacea or freckles, on top of fair skin. Do you go lighter like the base, darker like the freckles or somewhere in between?  Most women want some color in their skin, and look best with a slightly darker formula.

I prefer an oil-free liquid formula: They are easiest to apply and look most natural.

How To Apply

Another mistake women make is blending foundation in their fingers. It ends up looking and feeling too heavy on the skin, and if the color isn’t perfect to begin with, it will sit on top of the skin. It’s best to use a sponge to blend foundation in. You want to get the coverage you need while looking like you have nothing on. Dot the foundation formula on your nose, forehead, chin and on each cheek, and then blend it all in with the sponge. The right color liquid foundation, correctly applied with a sponge, is the secret to beautiful skin. When your skin looks great, you can get away with wearing a lot less make up. One more secret? My Beauty Ammo Kit.

Beauty Ammo Kit: Your Eye Area Arsenal

My 3 step Beauty Ammo Kit is all you need for a flawless eye area. Here’s why:

Most eye creams just absorb into your skin. If you follow with concealer, powder or foundation, the makeup collects in the fine lines and actually makes your wrinkles more pronounced.

  • Step 1 of the Beauty Ammo Kit, Collagen Eye Mask, is a thick, rich base that stays on all day. It contains collagen and shea butter to provide serious hydration.
  • Step 2, Line Putty, goes right on top of the Collagen Eye Mask, and fills in fine lines while it soothes skin with chamomile and witch hazel.
  • Step 3 is my Dual Action Concealer. Once you have the rich base provided by steps 1 and 2, you can use a lot more concealer to get the coverage you need without worrying about it caking, creasing and making fine lines look worse. You can also use the concealer on your eyelid as a great base for your eye shadow.

Be sure to check out the rest of the Travel Beauty Blog for more tips on getting great-looking skin.